We're moving forward

The client Hike One would like us to select an existing application that could be of added value for Apple CarPlay or Android Auto users. The application needs to be translated into a design that can be safely applied for use in a car environment.

In practice, it turns out that there are still many applications that are used on a smartphone in the car.

Safety first

Keep distraction to a minimum.


Designing for a worldwide target group.


Their finish line is our starting point

With the speech-driven concept, Uber Drivers can fully control the Uber Driver application with speech. Going online, accepting and refusing rides has never been easier and safer.

This concept allows Uber Drivers to perform small actions safely within the applications while driving without losing their attention to traffic.


Target group

To be able to design a successful product that fits the user, our initial focus was aimed at the current situation and who this 'user' is. This was done by researching the actions that the Uber driver takes during driving and within the context of the vehicle. We did this by creating customer journeys and user stories, among other things.

International problems require international solutions

Uber is a global brand and their drivers represent different problems for each country or continent. To obtain a broad scope of all these problems, we have drawn up international personas. These personas are aimed at Uber Drivers from all corners of the earth.

Uber Drivers
Rides each day

Contact with the Uber Drivers

At an early stage of the research stage, we reached out to the target group on a worldwide scale. We also discovered that the demand for Uber Driver on CarPlay has been around for much longer.

"I would love to never have to touch my phone and do everything through CarPlay."

- by Reddit user jtumbaco5

Peter Stone

February 20th, 2017

“When will the @Uber Partner appear on apple CarPlay. In Australia "It's illegal to use a phone unless car is switched off and keys removed.”



October 15th, 2018

“It would be easier to use, lead to safer driving, and drain less of my phone's battery while I was running it, so yes. Also, it would be all of those things, so Uber will never do it.”


Michael Bizub

November 29th, 2017

“I hope @Uber is working on @Apple CarPlay and @Android Auto for a better driving experience for its partners. @Uber_PIT



October 4th, 2018

“Ability to accept a ride from the Android auto screen would work wonders.”

This is our journey

It's not about the goal it's about the way you get there.

  1. Discovery phase

    September 10th 2018

    In the discovery phase, we focused on mapping problems within the context of the car and the possible applications that can be translated to Apple CarPlay. In the discovery phase, we have been busy with recording our research. In this phase, we have researched Apple CarPlay and Android Auto, the apps that accompany it, what safety is and what the causes traffic accidents, we zoomed in the context of the user.

  2. Define phase

    October 15th 2018

    During the define phase, we chose are application and focused more on the target group within the Uber application en how we could help improve the current situation. To improve the current situation we have exercised an association exercise so that we could create concepts. Afterward, we received feedback from the professionals, we created international personas and linked two personas to each idea.

  3. Development phase

    November 19th 2018

    During this phase, the prototype became the main focus and all sorts of techniques were looked at to project the right feel in conceived context. In this phase, the interaction designer was busy sketching the first wireframes, after he had finished the wireframes the prototyper made lo-fi prototypes and tested them in collaboration with the interaction designer.

  4. Delivery phase

    December 10th 2018

    In the delivery phase, we were mainly engaged in producing the various media expressions and preparing for the delivery to the client. In this phase, the team has focused attention on delivering a high-quality product. So that it can be tested in the most realistic possible setting. In this phase, we have tried as much as possible to iterate to deliver a good product.

  5. Presentation

    January 24th, 2019

  6. Exposition

    January 31th, 2019

    At the end of January, we will present the results from the discover, define, develop and deliver phase in the form of a final exhibition.


Insights about Uber Drivers and their context, based on research.

Four distraction categories Cognitive, auditive, physical and visual

Drivers can be distracted at four levels: cognitive, auditive, physical and visual. These derivations can take place simultaneously.

International & cross-cultural Requires a design suitable for everyone

The Uber Driver application is an international service/product, this means that Uber has to deal with different contexts of use and different legislation.

Use of the app while driving Minimal interaction during the ride

User research has indicated that the Uber Driver barely interacts with the application during the ride if a passenger is present.

Small interactions Small, short and safe

The interactions between the user and the application are small and short. This is safer and requires little guidance.

Demand High demand within the community

Several online platforms show that there is a great demand for a translation of the Uber Driver application to Apple CarPlay.

Voice-controlled Keeps distractions to a minimum

Small voice-based interactions provide minimal distraction in the distraction spectrum.


To have a feel for the three concepts in use we made wireframes to get into the context and discover what is necessary to enrich each concept. Because of this, the stakeholders acquired a better understanding of where our solution was heading.


Colors are used to highlight important additions to the UI. This made it easier for the user tests to get a feel for the wireframes. The colors ranged from a safe feeling blue to a more dangerous feeling orange and red.

Visual elements

To portrait the concepts some visual elements needed to be created. This form was purely based on assumptions from the current Uber application and did not represent the final form.


The concept needed to be validated. The only way to do this is to follow the user journey. If the journey doesn’t match with the journey of the target group, it’s not the right concept.

Voice concept video

In order to better visualize our concept, we have made a video that makes the possibilities for Uber Drivers clearer.

Raise your voice for ourresearchinsightsguidelinesideas

Safety first

Safety is the most important criteria when designing and making decisions. We ensure that Uber drivers operate in a safe as possible environment.

Target-grouped communication

The app communicates with the user in terms they can relate to. This ensures that the user can act faster and we can do the unnecessary thinking.

Straightforward & understandable

It must be easy to manage for new and experienced users. The number of actions and their added value are thought out.

Recognition by consistency

Uber and their products must fully represent their brand in order to remain recognizable.

A replacement, not an addition

The transition to Apple CarPlay should feel smooth. It must be a safer and user-friendly.

Minimal UI during travel

User input is kept to a minimum when the users full attention is needed on traffic.

Prototyping iterations

In order to test the interface, we have developed a dashboard. The dashboard ensures that the context of the car is more realistic for accurate results. This way, the driving experience is also more realistic.

Final concept

To pick our final concept we took our feedback on the three concepts and several insights to combine the individual concepts into one. We removed some UI elements during travel and opened new possibilities in voice commands by asking the users ‘yes or no’ questions only.



It is safe to say that we enhanced the safety of the Uber Drivers by making sure they keep their hands on the wheel during the use of the application.


We made sure our product meets the Uber standards to create the most realistic proposition possible.


Our research will have to go to Hike One and Uber to create awareness for the issue and grow into a developed product.

Meet team Adapt

A creative team with each his own specialization in concepting / user research, prototyping, interaction design and visual design.